This week my group and I had to change our advert idea because the way we portrayed our initial idea did not make sense. Therefore our new idea is going to be a simple one which means a lot. The idea is that a young boy walks into a shop and buys a Wispa bar. As the chocolate bar is called 'Wispa' we wanted to incorporate the Chinese whisper element to it, therefore after he buys it and eats it he whispers how good it is to one of his friends, then they each whisper it to each other. By the end of the ad we have a last shot of the children queuing to buy the chocolate. This way we have told our target audience that it is so good that no child can resist it. Our location will be a shop near my house, for which I have gotten permission to film in. We chose this location because they sell wispa's there so it would look natural that the boy is buying a wispa chocolate, and it is close to where all the children live therefore it wouldn't be a problem for them to get there.
We decided the slogan is going to be : 'Wispas..spread the joy'.
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