Weekly Production Log 5- Wispa Advert

Today was our filming day for our chocolate advert, we all made our way to Victoria at 9:00 am and started filming the first shot from outside the station. As we moved on to the next couple of shots which were of the mother and daughter walking and the chocolates dropping out the security men were urging us to film quicker because they claimed we're causing a disturbance. This was the biggest problem we faced today whilst filming, as we didn't want to cause any problems.
Getting the different shots and camera angles was not so difficult because everyone cooperated and so the day ran smoothly, also everyone bought a pack of Wispa each which meant that we had enough to film.
Although we thought during the rehearsals that it was probably going to be difficult we finished everything within an hour, which saved us a lot of time. The station was also not that busy as we expected because of the bank holiday, this was to our benefit as the form of our advert is realistic which I think we achieved well as there were many diegetic sounds in the shots we took, such as the tanoy, and the sound of people chattering.

Weekly Production Log 4- Wispa Advert

This week my group and I have begun shooting our advert rehearsal which was in the school corridor. This was to get an idea of how difficult it would be on the day, the time it may take to film and what things we should consider or possibly change?

We found that the chocolates dropping out of the pockets were going to be a problem because they were not easily dropping as we wanted them to, so we decided that the actor playing the mum should wear something baggy like a jumper so that the process of the chocolates dropping would be easier.
Another thing which we thought might be a potential problem was the part where Shihab and Presly are coming from behind to pick the chocolates up, because it will be busy in Victoria and people will perhaps kick the chocolates without knowing.
Something which we need to keep in mind is the amount of shots we're going to be doing as we've written on our shooting script, this is vital because we don't want to exceed the 30 second time limit and that means each shot has to be at least 5-7 seconds long or less.

After shooting the rehearsal advert we then went on to edit the sequence and try to cut it down to 30 seconds exactly, which was a problem as each shot lasted a long time. Therefore in the real shooting day we will consider the timing for each shot.
We are going to be filming on next week Monday as it is a bank holiday and is a convenient time with everyone.

https://www.youtube.com/watch?v=ckNZPedUz5U

Weekly Production Log 3- Wispa Advert

This week my group and I went to Victoria Station to take our location recce pictures, while we were there we discussed other things regarding when we come to film. For example as we have a shot of Shihab shouting and the station was quite noisy and busy, we thought of filming somewhere in the station where it will be quite enough for the audience to hear Shihab shouting.
Also, we discussed our actors journey through the station and where it will start and end, for this we thought of having her walk through the entrance then, we get a shot of her walking through the place where it is more quieter. However, because this is quite a distance from the entrance we said that it doesn't matter if we did this as our audience wouldn't be able to tell where each shot was as long as it is in the station. We also acted out the things we want our cast to do on the day, just so we can get a good sense for the various shots we are planning to include, this helped us decide on how long exactly we wanted each shot to last, for example Shihab suggested that the lady walking through will take up the majority of the advert and so will probably be around 25 out of the 30 seconds of the advert.

Weekly Production Log 2- Wispa Advert

This week I have gotten the cast to sign the release forms for our advert and as a group we discussed when we will go to Victoria Station to take location recce's. We have also added to our documents doing the budget and voice over script.
The next step is to buy the chocolates ready to film on the day and make sure that all the cast and crew are ready for filming on the day.

Weekly Production Log 1- Wispa Advert

Today my group and I were discussing potential ideas for our Wispas advert, and considered which was the most engaging and achievable. We also looked at some past Wispa adverts to see whether we could include any conventions to our advert, in order to make it appealing to our target audience, we found that most of the Wispa adverts showed men or a predominance of men, and so we decided that we want to change this by having a female actress in our advert, this is to broaden our target audience and make the advert appealing to both genders.
By the end of the lesson we decided to go with my idea which was of a lady walking through security at the airport, she is pretending to be pregnant by stuffing lots of Wispa chocolates into her fake belly, she also has her young daughter with her who is tugging at her shirt and as a result all the chocolates fall out and everyone turns and looks at her.
The reason we chose this is because we wanted our advert form to be realistic with the ordinary mother and daughter and the style to be humorous, as our audience will find the embarrassment of the situation funny.
Next week I am going to be started the pre production paper work for our advert.

Rehearsal Wispa Advert- Evaluation

This week me and my group have recorded a mock advert for rehearsal, this was to see how it would be on the real day of filming in terms of difficulty and challenge. We also wanted to get a variety of shots and angles in order for the scenario within the advert to be interesting and engaging to the viewers. 
In order to introduce the two characters that is the mother and daughter, we shot a quick pan of the outside of the school to act as the station and then have the two characters walk in in a rush, this is how we wish to do it in the real day of filming. These two shots last 6 seconds which I think is a good amount of time to show because it is long enough for the viewers to understand who they are and what they are doing. 
The editing I think went well for this rehearsal advert because we included match-on-action (continuity) editing, which is shown in 0:13 where Shihab picks up the chocolate and it cuts to the same action but from a different angle. This is good because it means the audience can follow on the action without noticing the cuts. 
Another thing that went well for us during this rehearsal was the sound design, it is non-diegetic which is effective because we want it to reflect the realistic British life and if we had a diegetic sound or foley sound on top it would be unrealistic and portray the wrong image of London. 
Again the lighting went well for this rehearsal as we kept it natural and it was this way throughout the 30 seconds, if it was ambient or artificial the audience will think that this is not the normal way of life in London because playing with the lighting or sound can have an impact on people's views and opinions of things. 
I think we could have improved on the dialogue within the scenario so that what the characters were saying went with the adverts purpose and the audience understood it better. For this we will have to think about what the mother will say to her daughter and what the daughters response will be. Another thing we probably need to improve on is having various shots and angles in order to keep the audience entertained and engaged. 
For the actual adverr we will have to keep all of these things in mind inorder to make it perfect and engaging to our target audience.

New Final Wispa Chocolate Advert

First Wispa Advert