In order to introduce the two characters that is the mother and daughter, we shot a quick pan of the outside of the school to act as the station and then have the two characters walk in in a rush, this is how we wish to do it in the real day of filming. These two shots last 6 seconds which I think is a good amount of time to show because it is long enough for the viewers to understand who they are and what they are doing.
The editing I think went well for this rehearsal advert because we included match-on-action (continuity) editing, which is shown in 0:13 where Shihab picks up the chocolate and it cuts to the same action but from a different angle. This is good because it means the audience can follow on the action without noticing the cuts.
Another thing that went well for us during this rehearsal was the sound design, it is non-diegetic which is effective because we want it to reflect the realistic British life and if we had a diegetic sound or foley sound on top it would be unrealistic and portray the wrong image of London.
Again the lighting went well for this rehearsal as we kept it natural and it was this way throughout the 30 seconds, if it was ambient or artificial the audience will think that this is not the normal way of life in London because playing with the lighting or sound can have an impact on people's views and opinions of things.
I think we could have improved on the dialogue within the scenario so that what the characters were saying went with the adverts purpose and the audience understood it better. For this we will have to think about what the mother will say to her daughter and what the daughters response will be. Another thing we probably need to improve on is having various shots and angles in order to keep the audience entertained and engaged.
For the actual adverr we will have to keep all of these things in mind inorder to make it perfect and engaging to our target audience.
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