Today my group and I were discussing potential ideas for our Wispas advert, and considered which was the most engaging and achievable. We also looked at some past Wispa adverts to see whether we could include any conventions to our advert, in order to make it appealing to our target audience, we found that most of the Wispa adverts showed men or a predominance of men, and so we decided that we want to change this by having a female actress in our advert, this is to broaden our target audience and make the advert appealing to both genders.
By the end of the lesson we decided to go with my idea which was of a lady walking through security at the airport, she is pretending to be pregnant by stuffing lots of Wispa chocolates into her fake belly, she also has her young daughter with her who is tugging at her shirt and as a result all the chocolates fall out and everyone turns and looks at her.
The reason we chose this is because we wanted our advert form to be realistic with the ordinary mother and daughter and the style to be humorous, as our audience will find the embarrassment of the situation funny.
Next week I am going to be started the pre production paper work for our advert.
No comments:
Post a Comment